Hotel positioning & experience workshop
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean rhoncus sapien nibh, a dignissim ligula blandit a. Maecenas eget feugiat felis, vitae.
Hey there!
Is this you?
You want your hotel to stand out but struggle to define what truly makes it unique in a crowded market.
You’re overwhelmed by marketing strategies that focus on tactics without first understanding the heart of your hotel’s story - the vision.
Your guest experience feels disconnected or generic, and you’re not sure how to make it memorable or ladder up to a clear positioning or vision.
Your team doesn’t seem to fully understand or communicate the brand’s vision, leaving a gap in guest experiences.
You wish your hotel’s messaging, guest experience, and culture worked together seamlessly to create a clear and powerful vision.
Hotel Positioning & Experience Workshops to make your property stand out
In a world filled with thousands of hotels offering similar experiences, how do you stand out and become the go-to choice for your guests?
Simple.
You need a clear brand story that not only captures what makes your hotel unique but also informs every aspect of your guest experience, communications, and culture. When your story is aligned, everything falls into place—guests connect emotionally, your team understands the vision, and you gain a competitive edge.
That’s exactly what our Hotel Positioning & Experience Workshops deliver. Together, we’ll uncover your hotel’s unique story and turn it into a powerful strategy that brings your brand to life, making it impossible for guests to forget.
The Standout Hotel Framework™
by The Storytelier
My story-driven framework is designed for commercial success—guiding your hotel from defining its unique positioning to amplifying it across guest experience, communication, and culture.
-
1. Discover
Uncover your hotel's unique positioning, what you want to be known for, and what sets it apart in the market.
-
2. Define
Shape your story, aligning your design, guest experience, messaging, and internal culture with your positioning
-
3. Deliver
Amplify your story across all channels, ensuring consistent communication and guest experience.
-
4. Drive
Ensure consistency and longevity in delivering the hotel’s positioning, making sure it continues to stand out.
The Process
-
We start with an in-depth discovery session to understand your hotel’s current positioning, challenges, and goals.
We’ll go through the process ahead and what you can expect.
-
Before the workshop, I’ll conduct a detailed audit of your brand and competitors. You’ll also complete a pre-work questionnaire, helping us pinpoint key areas of focus and ensuring we’re ready for a deep dive.
-
For the Positioning Workshop, we’ll spend the session discovering and defining your hotel's unique story and creating a clear positioning strategy.
The deliverable: a comprehensive Positioning Brand Book outlining your hotel's distinct identity.
-
We’ll take your positioning a step further, aligning your guest experience and culture with your hotel brand story. You’ll get your Positioning Brand Book plus tailored recommendations for guest experience and culture touchpoints that bring your brand to life.
-
We’ll develop a strategy to ensure your new positioning and guest experience touchpoints are reflected in your external communications. This includes content strategy, social media, and messaging to amplify your brand.
-
I’ll provide a detailed roadmap for implementing your new positioning across every touchpoint. Whether it’s marketing, guest experience, or team culture, your brand story will guide it all.
Our packages
-
Positioning Workshop
From AED [Pricing]
Kick-off consultation to understand your hotel’s current positioning and goals
Pre-workshop deep dive including brand and competitor audit
Hotel Positioning Workshop (remote or in-person) to discover and define your hotel’s unique story
Write-up and comprehensive Positioning Brand Book
Amplification strategy to ensure your positioning is reflected across guest communications
2 x one-hour consulting calls
Ongoing email support during the process
-
Positioning + Guest Experience Alignment Workshop
From AED [Pricing]
Kick-off consultation to understand your hotel’s positioning and guest experience goals
Pre-workshop deep dive with brand, competitor, and guest experience audit
Positioning + Guest Experience Alignment Workshop (remote or in-person) to define your unique story and align it with guest touchpoints
Write-up and comprehensive Positioning Brand Book + recommendations for guest experience touchpoints
Amplification strategy to ensure your positioning and guest experience are reflected in communications
3 x one-hour consulting calls
Ongoing email support
-
Full 2-Day Immersive Workshop
From AED [Pricing]
Kick-off consultation to understand your hotel’s positioning, guest experience, and culture goals
Pre-workshop deep dive with brand, competitor, and guest experience audit
Full 2-day in-person immersive workshop to define your positioning, align guest experience, and create a unified brand strategy
Write-up and comprehensive Positioning Brand Book + guest experience touchpoint recommendations
Amplification strategy to ensure your story is effectively communicated across all channels
4 x one-hour consulting calls
Ongoing email support
Add-ons Available:
Visual Identity Development Aligned Content Creation Copywriting Services
Client results
Testimonial headline goes here
Testimonial goes here. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur quis nunc dictum, rutrum ligula eget, vehicula nulla. Sed rhoncus vestibulum arcu, vel auctor erat facilisis vulputate.
Client name and link goes here
Why me?
Meet Diana, your hotel brand strategist
Hi, I’m Diana! I launched The Storytelier after a major career shake-up left me reevaluating my path. I had spent years thriving in the hotel industry, only to face layoffs twice in the span of a few years.
Frustrated yet inspired, I dove into entrepreneurship and created The Storytelier—a vibrant community designed to empower hotel marketers.
With a passion for storytelling and a knack for innovation, I’ve built a space where hoteliers like you can find the resources, support, and inspiration needed to elevate your brand and succeed.
Frequently asked questions
-
Description text goes here
-
Description text goes here
-
Description text goes here